Twitter first began testing its Professional Profiles in April last year, with selected brands taking part in the initial beta program. Twitter then opened up the option to all brands and creators in March, with all businesses now able to include various additional info panels on their main Twitter page, including business category, location, contact info and more.
Testing Twitter Tools
A/B testing goes back to the days before the internet. Direct-mail marketers used it to conduct small tests on a fraction of their contact lists before committing to the massive cost of printing and mailing a full campaign.
A/B testing (also known as split testing) applies the scientific method to your marketing strategy. In it, you test small variations in your social media content to find out the content that best reaches your audience.
To perform A/B testing, also known as split testing, you separate your audience into two random groups. Each group is then shown a different variation of the same ad. After that, you compare the responses to determine which variation works better for you.
For example, A/B testing Facebook ads might show you that some groups respond well to retargeting ads, but others find them creepy. Testing theories like this can tell you exactly how particular audience segments respond.
For example, A/B testing social media images can provide a sense of what works best with a particular value proposition. You can use that information to influence which image to place on the landing page for the relevant campaign.
A/B testing is a tool, not an end in itself. When you have an overarching social media strategy, you can use social testing to move your brand towards goals that are relevant to your overall business plan.
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All Twitter users can now remove a follower without having to block them. The company started testing this option last month, and starting today, everyone will have access to it. To quietly stop someone from seeing your tweets in their feed, go to the Followers tab on your profile, click the three-dot menu next to the user in question and select the "Remove this follower" option.
With social media, we can share information around the clock through e-mail, Facebook, Twitter, texting, and other tools. Never before have we had the opportunity to dialog on every level at any moment in time. This opens new and innovative ways to connect and spread messages of disease prevention and health promotion broader, faster, and more often. I hope you will join me and others at CDC on Twitter (see the On the Web section) and help keep the conversation going.
The feature announced Wednesday will become available to Canadian subscribers of Twitter Blue, the company's paid subscription service that has only launched in Canada, the U.S., Australia and New Zealand, for testing as early as late September. 2ff7e9595c
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